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Research papers

Retail audit techniques applied to travel research

The difficulties of framing precise questions and of accurately interpreting the answer - in fact the difficulties of communication - are basic hurdles for the market researchers - even when we talk among ourselves. These difficulties are compounded...

Catalogue: Seminar 1967: Travel and Tourism
Author: W. David
June 1, 1967
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Citation

David, W. (1967a, June 01). Retail audit techniques applied to travel research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/retail-audit-techniques-applied-to-travel-research-


Research papers

The meaning of "comparability" in multi-country research and how to achieve it

The basic themes of this paper are firstly that the idea of 'comparability' in relation to multi-country surveys needs to be examined specifically in relation to the market situation, and secondly that achieving comparability in this sense depends...

Catalogue: ESOMAR Congress 1966
Author: Robert L. Day
September 1, 1966
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Citation

Day, R. L. (1966a, September 01). The meaning of "comparability" in multi-country research and how to achieve it. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-meaning-of-comparability-in-multi-country-research-and-how-to-achieve-it


Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests? (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-german-


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
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Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat


Research papers

The marketing management of research and development

There are many difficulties to be overcome when the attempt is made to introduce market research techniques into R&D. It is not only the resistance of technically minded scientists and managements, but the subject matter itself is full of pitfalls....

Catalogue: ESOMAR Congress 1966
Author: Max K. Adler
September 1, 1966
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Citation

Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-marketing-management-of-research-and-development


Research papers

What causes contestants to participate in open contests?

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
×

Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-


Research papers

Test marketing

The case for test marketing is now widely accepted, and most of us here have been involved in carrying out research for test markets. The risks associated with modern mass marketing are so considerable that manufacturers gladly avail themselves of...

Catalogue: ESOMAR Congress 1966
Author: David Brown
September 1, 1966
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Citation

Brown, D. (1966a, September 01). Test marketing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/test-marketing


Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-


Research papers

Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English)

Market studies done in a rural environment do not seem to present any particular methodological problems when the persons interviewed are "modern" i. e. culturally urbanised farmers who direct large modern farms, have mental attitudes comparable to...

Catalogue: ESOMAR Congress 1966
Author: J. Dubost
September 1, 1966
×

Citation

Dubost, J. (1966a, September 01). Applicabilite des methodes d'etude grand public dans les milieux du paysannat (English). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/applicabilite-des-methodes-d-etude-grand-public-dans-les-milieux-du-paysannat-english-